Invented by Facebook, the Open Graph is a protocol that allows websites to integrate pages and products outside of Facebook into the social graph – the map of relationships between people and the things they care about within Facebook. Websites that use Open Graph tags gain access to information about individual users available through the social graph. With this information, brands have the opportunity to engage with users in a highly targeted way.
Social Amp’s platform allows brands to build applications that customize features and services for individual users based on their distinct interests. The Social Amp platform allows any domain to leverage existing site users to build an instant viral community enriched by their users’ social graph connections. This community seamlessly integrates with your Facebook page to amplify your overall social presence, while social graph information is used to create a personalized experience of a brand’s site for each user. The result is an increase in product page views, referral traffic from social networks, and social conversions that can be tracked via Social Amp’s dashboard.
See more: http://ogp.me
“While most brands are only at level 1 of social integration, Levi’s has jumped to level 6 and 7.”—Jeremiah Owyang, Levi’s